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Senior Manager, Field Marketing

Company: VirtualVocations
Location: Greensboro
Posted on: February 12, 2025

Job Description:

A company is looking for a Senior Manager, Field Marketing & ABM.



Key Responsibilities

Develop strategic account-based marketing plans tailored to state public health and Medicaid agencies
Execute targeted marketing programs and campaigns in collaboration with account and sector leaders
Manage custom field marketing initiatives, including events, webinars, and digital marketing strategies


Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field
7+ years of experience in field marketing, account-based marketing, or B2G marketing within the healthcare public sector
Proven ability to build and manage ABM campaigns for complex, multi-stakeholder accounts
Experience working cross-functionally with sales, account management, and product marketing teams
Familiarity with marketing automation tools and CRM platforms

Keywords: VirtualVocations, Greensboro , Senior Manager, Field Marketing, Executive , Greensboro, North Carolina

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